Ah, Alsace and its picturesque charm, its flowering villages and renowned gastronomy… However, behind this postcard lies a bitter reality: Alsatian tourism professionals are currently on the brink of collapse. But why is that? Let’s dive together into the behind-the-scenes of this crisis to understand the challenges they face.
A capricious weather that unsettles tourism professionals
The necessity of adaptation to survive
Opportunities to reinvent oneself

